YOUR BRAND DESERVES TO BE SEEN AND TO SELL MORE
Samba Rock: your brand’s outsourced marketing, branding, and e-commerce team in the US.
Samba Rock is your go-to partner for breaking into the U.S. market or reigniting growth at home. We operate as an extension of your team, delivering specialized digital marketing, brand positioning, and e-commerce expertise without the high cost of an in-house team in the US. Our experienced specialists bring insights from global brands to boost your visibility, optimize conversions, and drive sustainable revenue growth. With a data-driven approach, we handle the heavy lifting so you can focus on your business—while we focus on delivering the results that matter.
Your Business Pains—Solved
You’re Stretched Thin
Trying to Manage Everything
Running your business means wearing many hats, but handling marketing in-house pulls you away from focusing on what you do best. Most companies struggle to give marketing the attention it needs, which means missed opportunities and slow growth.
1.
How Samba Rock Helps:
We take marketing off your plate so you can focus on your core business. With us, you get a full-scale marketing team that handles strategy, optimization, and can even execute award-winning creative campaigns, allowing you to do what you love: running your business.
Your Marketing Results
Aren’t Driving Sales
Perhaps you’ve hired someone internally or tried using a junior team, but they lack the experience to deliver real results. Worse, you may have tried another agency and ended up with cookie-cutter solutions that don’t move the needle.
2.
How Samba Rock Helps:
We offer tailored, data-driven strategies that focus on increasing your sales and growing your market share. Led by Valter Klug, with over 25 years of experience, and a senior team of specialists, Samba Rock brings a wealth of knowledge from working with global brands. Our team knows what works and how to craft strategies that deliver measurable results.
Scaling Your E-Commerce
Feels Overwhelming
From setting up an Amazon store to managing multi-platform e-commerce strategies, growing your online presence requires expertise in a constantly changing landscape. Without the right support, it’s easy to get left behind.
3.
How Samba Rock Helps:
Our e-commerce solutions get you set up on marketplaces like Amazon and Walmart.com with the right tools and strategies to drive growth. We handle everything—from inventory management to pricing strategies and online promotions—so you can scale with confidence.
Hiring an In-House Marketing Team
Is Too Expensive
Building an internal marketing team costs you not just in salaries but in overhead, training, and management. And hiring a single person or small team often results in missed opportunities due to a lack of specialized skills.
4.
How Samba Rock Helps:
With Samba Rock, you get world-class expertise for a fraction of the cost of an in-house team. We are a fractional team of specialists—each bringing deep expertise across marketing and e-commerce disciplines—so you get top-tier talent without the full-time expense.
Our structured approach guides brands through each phase of U.S. market expansion, balancing deep strategic insights with actionable, tailored solutions:
Market Research & Strategy
We start with an in-depth understanding of your brand’s unique value and then dive into the U.S. market to identify competitor gaps and consumer needs. From there, we set a strategy tailored to capitalize on the most relevant opportunities.
Brand Positioning & Adaptation
For international brands, we adapt your brand’s identity to connect with the U.S. audience, while preserving its core DNA. For U.S. brands, we refine and optimize your positioning based on insights from Module 1, ensuring resonance with your ideal market.
Ongoing Marketing & E-Commerce Support
We deliver a 12-month, high-level roadmap, tailored to your business needs and goals, balancing long-term growth with targeted monthly actions. This strategic plan is ready to launch as early as the next business day, positioning your brand for immediate progress.
Execution Plan
We deliver a 12-month, high-level roadmap, tailored to your business needs and goals, balancing long-term growth with targeted monthly actions. This strategic plan is ready to launch as early as the next business day, positioning your brand for immediate progress.
Focus On Results
Marketing Case Studies
Clients’ Testimonials
The Samba Rock Difference:
The A.M.P. Methodology
We've distilled our expertise into the A.M.P. Methodology: Assessment, Mindset, and Positioning – three pillars that define marketing efforts to propel your brand to U.S. market dominance with a client-centric approach.
Assessment:
Laying the Foundation for Growth
Your brand's journey with Samba Rock starts with a thorough evaluation. We dive deep into understanding your current market position, exploring the unique attributes, challenges, and opportunities that define your brand. This foundational phase establishes a clear starting point, enabling us to craft a strategy that aligns with where you are now and where you have the potential to go.
Mindset:
Shaping a Culture of Growth
Real transformation requires more than external strategies; it demands an internal shift. In the Mindset phase, we work to foster a growth-oriented mentality within your team, promoting a culture of innovation and adaptability. This prepares your brand to embrace the unique demands of the U.S. market and positions your team to seize new opportunities with confidence.
Positioning:
Defining Your Unique Space
In a competitive U.S. marketplace, standing out is crucial. We focus on refining your brand’s positioning to ensure it resonates powerfully with your target audience. By developing a compelling brand story, distinctive identity, and targeted marketing efforts, we don’t just position your brand to compete – we position it to lead.
Implementing Your Long-term Success Plan
At Samba Rock, we’re more than just your agency – we’re your strategic partner. Once we’ve established a comprehensive blueprint for success, we offer two paths to bring this strategy to life, ensuring it remains adaptable and aligned with your brand’s goals.
We can either execute the strategy ourselves, leveraging our creativity and innovative approach to drive campaigns and optimize them in real-time, or we can act as your outsourced marketing and e-commerce department, overseeing external agencies or guiding your internal team. In this role, we provide ongoing strategic direction, ensuring every action taken remains true to the vision we’ve established together.
By partnering with Samba Rock, you’re choosing a team dedicated to navigating the complexities of the U.S. market and transforming your brand’s ambitions into measurable achievements. Whether through direct execution or comprehensive oversight, we’re here to support your journey to long-term, sustainable growth.
MEET THE ROCKERS
Valter Klug
Chief Creative Strategist, Founder & CEO
Valter Klug is the founder and visionary behind Samba Rock. With over 25 years of experience in global markets, Valter has successfully guided brands through the complexities of the U.S. market and beyond, focusing on creating robust, data-driven strategies that deliver measurable results.
Valter’s career includes senior roles at global advertising powerhouses such as Y&R, Sapient (Publicis), Euro RSCG/Havas, and Isobar, where he worked with some of the world’s most recognized brands, including Microsoft, Nokia, Coca-Cola, Intel, Sony PlayStation, Reckitt Benckiser, FEMSA, and AT&T. His leadership extends to the Forbes Business Council and Marquis Who’s Who in America, highlighting his expertise in international brand growth and strategic expansion.
Under Valter’s guidance, Samba Rock offers more than execution; it delivers strategic insight and hands-on expertise to brands seeking to establish a lasting presence in the U.S. and Latin American markets. Through a combination of innovative strategies, cutting-edge e-commerce solutions, and award-winning creative work, Valter and his team empower brands to thrive on the global stage, helping them navigate market challenges and seize growth opportunities. With Samba Rock, Valter is committed to transforming brand ambitions into sustainable success stories.
Our global team of experts brings nearly 200 years of combined experience from top marketing and advertising companies, working with Fortune 500 brands, winning prestigious international awards, and spanning North America, Latin America, and Europe. This team leads projects supported by a network of specialist freelancers and contractors located worldwide.
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Renata Shimabukuro
PROJECT MANAGER LEAD
With 20+ years in TV production, digital advertising, and cultural projects, Renata bridges our global teams and clients, ensuring every project is delivered seamlessly, on time, and within budget.
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Jeff William
SENIOR ART DIRECTOR
With over a decade in the field, Jeff leads creative concept design and art direction. He’s worked with agencies like Ogilvy and Publicis, driving visual innovation and compelling storytelling for brands of all sizes.
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Vitor Madureira
SOCIAL MEDIA STRATEGY SPECIALIST
Vitor enhances brands’ digital presence with expertise in social media campaigns, influencer management, and KPI analysis, implementing omnichannel tactics that optimize engagement and boost results.
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Alex Hailbronn
COPYWRITER
Crafting engaging content that connects with audiences, with a deep understanding of consumer psychology, Alex uses his insights to create copy that drives results. Experience building on the art of storytelling across a wide range of industries.
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Lica Blanco
MARKET INTELLIGENCE CONSULTANT
With 20+ years in marketing across fashion, beauty, and CPG, Aline has led transformative campaigns. Known for driving brand growth through strategic insights, she brings expertise in consumer behavior, guiding clients in successful market expansion.
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Phil Da Silva
E-COMMERCE & DIGITAL TRANSFORMATION CONSULTANT
With over 15 years of experience, Phil has driven digital growth for global brands, leading e-commerce transformations and data-driven marketing strategies that enhance online performance and boost conversion rates.
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Leonardo Filoso
RETAIL STRATEGY CONSULTANT
Leonardo has extensive expertise in marketing and retail strategy across the US and Brazil. He’s led brands to market leadership through innovative strategies, including multi-million-dollar campaigns that drive growth and visibility.
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Fabiano Colombini
GROWTH PERFORMANCE MARKETING CONSULTANT
With 25 years in CPG, Manufacturing, and Retail, Fabiano is a growth leader, leveraging performance marketing and omnichannel strategies to drive expansion for brands like Stanley Black & Decker and Nespresso on platforms like Amazon and MercadoLibre.
Featured Brand Clients
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Bauducco Foods
The world’s leader in panettone, America’s top panettone brand, and one of the largest food companies in LatAm
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Dentalclean Oralcare
One of the largest dental care brands in Brazil is now expanding into the US market as part of its global expansion plan.
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Conchita Foods
A top-3 Hispanic Food brand in the US market, Conchita is a 3-generation family business that started in Cuba
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The Nature Conservancy
The largest nature-focused NGO in the world. Our focus is on the Latin American region's social media platforms
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Fibrasca
Leader in bed pillows in Brazil, Fibrasca is assessing the viability of expanding their reach to the US customer base with us
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Milky Moo
One of the most successful franchises in Brazil, with 500+ stores, is expanding to the US to reach a new client base
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Saphirus Air Fresheners
The largest air freshener brand in Argentina with hundreds of SKUs, has started its global expansion through the US
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PlantCo Plant-Based Milk
Brazil’s top plant-based milk brand (“A Tal da Castanha”), owned by Café 3 Corações, is launching a new global brand
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Guaraná Antarctica
Top selling and most iconic soda in Brazil, owned by AMBEV, part of the AB-InBev group, the world’s largest brewery
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Alcance Pro
Innovation in automotive aesthetics with over 100 products, leveraging nanotechnology for detailing solutions.
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Global Family Support Foundation
A non-profit that nurtures the potential and supports the needs of families and individuals through educational efforts.
