Thinking Outside the Borders

Discover Brazil's Potential with Tropicalia

Open a New Revenue Stream Without Changing your Business

Venture beyond the saturated U.S. market and tap into the thriving e-commerce landscape of Brazil. Your brand is desired by Brazilian customers, so we are ready to guide your brand’s successful journey into this vibrant, high-growth market.

Brazil: The Rising E-commerce Star

Consider the staggering growth of Brazil's e-commerce market: From $18 billion in 2020 to an expected $39 billion in 2023, Brazil is experiencing a digital commerce boom. The possibilities are immense with nearly 88 million e-commerce customers expected by the end of 2023.

  • The Brazilian e-commerce market continues to grow. In 2021, it was valued at $41.92 billion and growing, fueled by increasing internet access and digital literacy.

  • As of 2023, 67% of Brazilian internet users were expected to buy via mobile devices, demonstrating a shift towards mobile commerce.

  • Brazilians are extremely active on social media platforms, with approximately 140 million users. 58% claim that social media influences their purchase decisions.

  • Credit cards and local payment methods such as Boleto Bancário and PIX are prevalent in Brazil, with over 70% of online transactions using these methods in 2022.

  • With over 149 million Internet users, Brazil has the highest Internet penetration in Latin America, providing a large potential customer base for e-commerce businesses.

  • The growing middle class in Brazil has resulted in increased spending power. By 2023, this demographic was expected to constitute 29% of the population.

Brazilians love American brands

U.S. brands hold immense appeal for Brazilians. 87% of Brazilian tourists shop during their travels to the U.S. In 2019 alone, 2.1 million Brazilian tourists spent $11.8 billion in America. And that's just the 1% who can afford to travel. Imagine tapping into the vast market potential that exists within the rest of the Brazilian population, especially since the pandemic pushed e-commerce to boom in Brazil since 2020.

Tropicalia

Your Passport to Brazil

Unleash your brand's potential in Brazil with 'Tropicalia' by Samba Rock, a specialized service package designed for American brands that resonate with Brazilian consumers but are yet to enter the Brazilian market officially. This service is a bridge, connecting your brand to one of Latin America's largest and most vibrant economies. 'Tropicalia' offers a strategic, comprehensive approach to navigating the complexities of market entry and establishing a robust presence in Brazil.

Leveraging Cross-Border Logistics

We have partnered with Cross Border Hub, a specialist in cross-border logistics. This means you've got a powerhouse team navigating the complexity of selling on demand to Brazil, from managing customs, and inventory, to delivering from the U.S. to Brazilian customers. This lets you focus on crafting great products, while we ensure they land smoothly in Brazil, one of the world's greatest consumer markets.

Establish Your
E-commerce Presence

We leverage a partnership with BigCommerce, a global e-commerce platform, alongside our deep knowledge of the Brazilian market to establish your presence on the top 2 Brazilian marketplaces, Amazon.com.br and Mercado Livre. We integrate your brand seamlessly, connecting to a broad Brazilian consumer base. We handle localization, regulatory navigation, order management, customer service, and returns, offering an end-to-end e-commerce solution.

Social Media & Influencer Marketing

At Samba Rock, we enhance your brand's social media presence on Facebook, Instagram, and TikTok, utilizing our comprehensive understanding of the Brazilian market and culture. Our key strategy involves influencer marketing, where we leverage our local insights to choose influencers who align with your brand values. This results in authentic collaborations that resonate with Brazilian consumers, amplifying your brand visibility, and significantly boosting your customer base and sales in the Brazilian market.

Win the Digital Advertising Game

We help you capture the Brazilian market with strategic digital advertising campaigns. Our team of experts with decades of experience in global agencies operating locally in Brazil will manage your Meta Ads, Google Ads, and Amazon Ads, optimizing them for the local market. We focus on the entire sales funnel, from brand awareness to sales conversion.

Market Entry Analysis

Dive deep into the Brazilian market, understanding local consumer behavior, preferences, and market trends to align your brand effectively.

Brand Localization Strategy

Tailor your brand's messaging and positioning to resonate with the Brazilian audience, ensuring cultural relevance and appeal.

E-Commerce and Retail Strategy

Determine the best sales channels for your brand, whether online marketplaces, e-commerce platforms, or retail distribution, leveraging our insights into Brazilian consumer habits.

Marketing and Communication Plan

Develop a comprehensive marketing strategy, including digital marketing, social media engagement, and potential partnerships or sponsorships that align with Brazilian consumer interests.

Regulatory and Compliance Guidance

Navigate the regulatory landscape of Brazil, ensuring your brand meets all local requirements for market entry and operation.

Performance Monitoring and Adaptation

Track your brand's performance in the Brazilian market and adapt strategies as needed for sustained growth and market penetration.

Proven Success

We've assisted multiple international brands in successfully navigating the global market, including KeroCoco (PepsiCo), Guaraná Antarctica (AB-Inbev), Bauducco Foods, The Nature Conservancy, Conchita Foods, and many more. Our effective and efficient services have ensured their successful establishment and growth in some of the most competitive markets of the world.

It’s that Easy!

NO NEED for a warehouse in Brazil

NO NEED to open a company in Brazil

NO NEED for a Brazilian bank account

NEXT STEP

NEXT STEP

Brazil is complex, with extensive regulations and multiple taxes, but we address these complexities with ease. We understand the business culture and practices in Brazil, offering you a smooth path to market success.

Ready to explore Brazil's untapped opportunities? Schedule a consultation with us today:

Samba Rock in the News

  • The Power of Localization: Strategies for Adapting Your Brand to International Markets

    First edition of Thinking Outside the Borders, Samba Rock/s newsletter on LinkedIn.

    Read the article

  • Forbes: Making Lemonade: Turning A Layoff Into An Opportunity

    Article written by Valter Klug, CEO and founder of Samba Rock, telling how the agency started, and published on Forbes.com

    Read the article

  • Estadão: Internationalizing the brand brings benefits, but requires care

    Article by Paulo Silvestre for Estadão, based on an interview given by Valter Klug, CEO and founder of Samba Rock

    Read the article

  • Meio e Mensagem: Samba Rock wants to help brands to go international

    The expansion of Samba Rock to Brazil, with the opening of its own office in November 2022, was highlighted in the print edition of the main publication in the advertising market

  • Forbes: Unlocking The Power Of AI In Marketing And Business Development

    Article written by Valter Klug, CEO and founder of Samba Rock, and published on Forbes.com

    Read the article