The Samba Rock methodology
Plan
It all starts with understanding the market, the competitors and the customers. That happens through quali or quanti research, second-hand research, and manual research. The learnings from it fuel our brand, marketing and channel strategy, that is unique for each client. Here’s where we set the brand’s unique selling proposition, the brand positioning, consumer audiences, communication pillars, and visual guidelines. We also define KPIs, goals and objectives. With all of that in hand, we can work on the media planning to execute.
Advertise
Guided by the Plan phase deliverables, we brainstorm to come up with the most innovative, creative ideas that fit each client’s budgets and generate maximum result based on the pre-determined objectives. Each client is different, so this phase may involve digital or traditional channels, above or below the line activations, etc. Samba Rock leverages our extended team of specialists in varied areas, to guarantee that we will deliver exactly what is needed to achieve our clients’ goals.
Sell
Samba Rock is an official agency partner of both BigCommerce (one of the global leaders in SAAS e-commerce solutions) and VTEX (Latin America’s largest cloud-based e-commerce platform), which allows us to deliver online sales solutions for companies of any size. We also specialize in Amazon management and advertising services, providing from FBA to FBM end-to-end Amazon solutions, until advertising strategies to sell more in the largest marketplace of world. Therefore, we have the knowledge and capabilities to define a holistic e-commerce strategy for our clients.
Our services
Here is a short summary of the large list of services that we can provide, depending on the project:
Branding / Research
• Brand identity design
• Brand & product naming
• Brand & Marketing Strategy
• Market research
• Website Design & Dev
• Social Media strategy
Awareness
• Digital advertising
• Out-of-home advertising
• TV & radio ads
• E-mail marketing
• Event sponsorship
• Influencer marketing
Engagement
• Social Media Marketing
• Promotions & contests
• Mobile app creation &
development
• Augmented Reality
• Lead generation strategy
Conversion
• E-commerce strategy,
design & development
• End-to-end Amazon FBA and FBM
• Performance advertising
• Shopper Advertising (POP)
• Sampling