Going global? We’ve got you covered.

If you have a great CPG (Consumer Packaged Goods) brand in your home country and want to expand it into North America, Latin America or Europe, but are concerned about the complications of starting a new business from scratch in a market you know little about, we are here to help. Samba Rock has created a phased-out process for companies just like yours, helping you from market research to logistics. In some cases you don’t even need to start a business in another country.

Leveraging Amazon as a stepping stone

Amazon.com is the largest e-commerce marketplace in the western world. All companies that want to sell their products in a new market should definitely consider starting at Amazon. It’s a great why to understand your potential consumers (who they are, where they are located), and how your products will be received in this new market (which products will sell better, how much people are willing to pay for them, who are the main competitors, etc). This can serve as a guide for you to focus your efforts in best-selling product lines, focus your marketing in regions where your customers are, and even identify where to open brick-and-mortar stores in the future (if that’s part of your plan).

Amazon offers 2 main logistic models: FBA (Fulfilled By Amazon), where they charge you an extra fee to receive your products, store them and ship individually every time a customer buys them, and FBM (Fulfilled By Merchant), where you (or us) handle all the logistics and use Amazon only as a great shopping window to sell. Our proprietary process leverages Amazon’s FBA first, so you have minimal logistics requirements to get started, and once we identify that it makes more economical sense for you to upgrade to FBM, we help you with the process. Once you are on FBM, you will have more control over who your customers are, and it will give you the opportunity of launching your own e-commerce website, sharing the same logistics you will be using for Amazon FBM.

Samba Rock’s phased-out process

Samba Rock’s New To Market Marketing & E-commerce Solution is a complete package to expand your brand presence into a new market across the world. It includes the following phases:

Plan

It all starts with understanding the market, the competitors and the customers. That happens through market, consumer, competitive and Amazon research. The learnings from it fuel our brand, marketing and e-commerce strategy. Here’s where we set the brand’s unique selling proposition, the brand positioning, consumer audiences, communication pillars, and visual guidelines. We also define KPIs, goals and objectives. With all of that in hand, we can work on the Amazon plan and the digital media planning to execute.

Advertise

Guided by the Plan phase deliverables, we brainstorm to come up with the most innovative, creative ideas that fit each client’s budgets and generate maximum result based on the pre-determined objectives. This phase includes launching your social media presence in the new market, creating content and managing your social pages, creating digital ads, and creating and executing an email marketing plan. Samba Rock leverages our extended team of specialists in varied areas, to guarantee that our campaigns will increase brand awareness, generate sales and achieve our clients’ goals.

Sell

Samba Rock specializes in Amazon management and advertising services, providing from FBA to FBM end-to-end Amazon solutions, to logistics and fulfillment. The plan is usually to start with FBA and migrate into FBM, while launching your own e-commerce website leveraging our partnership with BigCommerce (one of the global leaders in SAAS e-commerce solutions) and VTEX (Latin America’s largest cloud-based e-commerce platform). With this, you have peace of mind to focus on your business and get our help to expand it into other markets with minimal effort.